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29 Feb

How coronavirus could impact marketing

Coronavirus is spreading at an alarming rate around the globe, unsettling the stock market and causing operational disruptions to industries spanning retail to travel and hospitality. In a year where...

05 Feb

Build a Stellar Sales Team Part 2

Hiring Salespeople Adding salespeople can result in steadily increasing sales. This can free you up to spend time and energy on other tasks. Hiring salespeople could also hurt sales,...

01 Feb

Build a Stellar Sales Team

When you’re starting out, you may be sales manager, marketing director and lone salesperson all in one–plus filling whatever other spots exist on the organizational chart. As you grow,...

27 Jan

New Things About Google Review Likes

My guidelines for use of the review likes function Going forward with what we’ve learned, here’s what I would recommend: As a business owner, if you receive a review...

22 Jan

Better Site Speed

Networking tune-ups Every time the browser has to collect resources from a server, it has to send a message across the internet and back; the speed of this is...

17 Jan

Better Site Speed

A different angle on image optimization Consider optimized SVGs over PNGs I was recently looking to book some tickets and so landed. SVG images are vector images, so they’re...

07 Jan

Better Site Speed

Most of us have done site speed audits, or seen audits done by others. These can be really helpful for businesses, but I often find they’re quite narrow in...

25 Aug

Millennials vs. Gen Z in Toronto

In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into...

05 Jun

DIGITAL MARKETING THAT WORKS

Digital marketing is confusing for most business owners.  Knowing what platforms work for your business can make the difference between success and failure.  Some digital marketing platforms work best...

29 May

The Definition of Leadership Communication

Leadership communications consists of messages related to company culture and core values. These messages are of a significant importance to the key stakeholders such as employees, customers, strategic partners, shareholders and...

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